We have a hockey team?

Yes, we have a hockey team. Not enough people knew.

Students cherish unique experiences, crave community and need a bright light in Winter.
We positioned Rennie’s Landing, our local bar and shuttle stop as a pregame and watch party location for students. We targeted Eugene families to develop the hockey tradition in Eugene. We want to drive ticket sales and jersey sales. 

 

 

Sounds of Hockey

Our campaign and creative focused around the unique sounds of hockey that can transport someone to the rink. I audio engineered a radio spot for Fox Sports Willamette Valley.




what a slapshot sounds like ^

Utilizing a small budget

We had to be creative on how to increase visibility without spending money. We did this by placing media in the Erb Memorial Union for free and utilizing contacts at Rennie’s Landing bar and the copy shop for deals. 

Starting from scratch.

The UO Hockey account came in as a new account for the year. We researched, developed a strategy, produced a creative brief, and produced and ran our media. As the project manager, my job was to know everything about everything. I scheduled meetings, set deadlines using a work-back schedule, motivated the team, communicated with the client and produced work. 

So how’d it go?

After our first Rennie’s Landing pregame, we had a full shuttle to the Rink Exchange. Regular hockey fans said the crowd was the biggest they had seen. In our first season on board, we increased average attendance from 339 fans to 556 and increased gross revenue by 33.2%. 

All thanks to:

Cara Thompson, Account Manager
Riley Bair, Project Management Director
Ellie Siedelman, Account Management Director
Sarita Sharma, Strategist
Ruby Wachs, Strategist
Julia Goldin, Media Planner
Sydney Tall, Art Director
Stella Raneletti, Designer
Bella Brick, Copywriter
Shyla Orquia, Videographer
Eliot Correll, Videographer